Work Package 5: Knowledge utilisation

The MOCIA programme aims at being able to signal an increased risk of cognitive decline and to improve prevention by developing a personalised lifestyle intervention. Together, we will use the discovered knowledge of what is effective (WP1), what is predictive (WP2), what is biologically relevant (WP3), and what is required by the user to achieve a motivating behavioural change that is feasible in the home environment (WP4). Finally, these results will be disseminated, utilised and implemented in society (WP5).

By showing whether or for which Dutch older adults a lifestyle intervention is effective and providing relevant tools/products, we will optimise information about, and create awareness of, the importance of lifestyle factors – and the means for changing them – for maintaining optimal cognitive functioning. To optimise knowledge utilisation, dissemination and implementation, WP5 focuses on the following objectives:

  • Ensure knowledge utilisation by relevant societal and economic partners
  • Ensure proper dissemination of results in science and society
  • Ensure implementation of MOCIA results by facilitating entrepreneurship and knowledge transfer towards industrial implementation and market introduction

Thea van Kemenade
Academic and impact leader
Radboud University

Sander Hermsen
Impact leader
OnePlanet Research Center, imec NL

Brian Doornenbal
Impact leader

Design / methods

We will work on different themes to achieve our aims:

  1. Input societal advisory group
    • Interviews target group (i.e., Dutch older adults) prior to societal advisory group;
    • Organisation of meetings with the societal advisory group;
    • Publish papers/reports on outcomes of meetings.
  1. Public and scientific dissemination
    • Creating a MOCIA website and social media channels;
    • Dissemination of MOCIA results on various media channels and existing end-user meetings;
    • Dissemination of scientific results on international conferences;
    • Organisation of public events;
    • Creation of educational material;
  1. Industrial dissemination
    • Dissemination of MOCIA results on various industrial conferences, stakeholder meetings, trade missions and large industrial stock exchanges;
    • Organisation of industrial stakeholder events;
    • Creating training material for industrial co-workers based on MOCIA results.
  1. Public implementation
    • Prepare successful spin-out support;
    • An investor-ready business plan with a sound funding strategy;
    • Targeted distribution of self-management module (including validated e-Health tools).

Societal relevance of outcomes

The MOCIA programme aims at contributing to large societal issues, eventually preventing or delaying the onset of incurable neurodegenerative diseases. In this consortium, academic, industrial and societal partners collaborate to target the societal challenge of population ageing and cognitive decline. By designing a personalised lifestyle intervention for Dutch older adults with an increased risk of cognitive decline. Because of the co-creation with end users, this lifestyle intervention will meet their wishes and needs, increasing the chance of a successful implementation.

With our variety of dissemination activities, we hope to maximise the awareness of the MOCIA programme’s results and optimise the implementation of the lifestyle intervention in Dutch older adults at risk for cognitive decline.

Involved partners

Academic partners:

Societal partners:

Industrial partners:


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